History and Philosophy
Italian individuals and companies have led the world in certain disciplines for centuries. In automotive and industrial design, in cuisine and wine, in fashion, in culture, in architecture, in art, in science and of course in music, ‘Italian Passion’ continues to inspire the heart and delight the senses.
- 1966 – “The Araldi” beat band with Guido Noselli (on the right)
- 1970 – Guido Noselli’s Hi-Fi shop in Brescia, Northern Italy
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“Nove Vite e Dieci Blues”, l’autobiografia di Mauro Pagani. Membro fondatore della PFM – Premiata Forneria Marconi, il polistrumentista racconta la scena musicale pop bresciana dei primi anni ’70, scrivendo come Guido Noselli è passato da bassista a fondatore di Outline, produttore di sistemi di amplificazione del suono e dispositivi audio di altissima qualità.
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“Nove Vite e Dieci Blues” (which reads as “Nine Lives and Ten Blues”), Mauro Pagani’s latest biography. Formerly band member of PFM – Premiata Forneria Marconi, the multi-instrumentalist recounts Brescia pop music scene in the early ’70s, writing how Guido Noselli turned from bass player to founding Outline, manufacturer of sound reinforcement systems and audio devices of utmost quality.
Where We Come From
Since 1973 Outline have been applying that Italian passion and design flair to the science of designing loudspeaker systems and associated technologies. The roots of our company lie with our founder Guido Noselli, who as a young musician was dissatisfied with the audio quality being delivered to his audiences. His ambition for sonic improvement coincided with the emergence of the disco scene of the mid-70s and the subsequent demand for powerful, full-range loudspeaker systems for the Italian ‘super clubs’ of the day. Outline was born. In 1976 Guido recruited a pivotal figure in the development of the company, Giorgio Biffi (now our CEO), who joined as International Sales Director. Giorgio’s commercial skills and abiding passion for great audio, combined with Guido’s design and engineering brilliance, enabled our company to flourish both at home and overseas.
The 1970s also witnessed the start of the modern professional sound reinforcement business, as large music festivals grew in popularity alongside the development of what we now know as the international concert touring circuit. As the need to deliver quality audio to ever-increasing numbers of people grew, Outline refined and developed many of the design concepts from their club-oriented products into sophisticated, portable loudspeaker systems capable of delivering the power and audio quality necessary for major events.
Along the way, Outline has pioneered a number of products and technologies that enhance our own products as well those of our contemporaries. A good example is the ‘ET System’, a computer-controlled turntable which greatly simplifies the measurement of the polar dispersion characteristics of loudspeakers. Designed originally for in-house use only, this remarkable device has since been purchased by many of the world’s best-known loudspeaker manufacturers as well as various universities, institutes and multinational companies working within the field of acoustics.