[WARNING: What you see might NOT be what you get!]

IMPORTANT NOTICE ON PRODUCTS’ APPEARANCE • PLEASE READ! Outline is welcoming its 51st anniversary from incorporation in the current year 2024. With the celebration of such an important milestone (for the petite, family-owned-and-run operation that Outline are), a profound overhaul of their brand identity has been instructed and finalised, sparked by Outline’s renewed interest in […]

Outline’s new sightline:
brand identity (pt. lll)

Sound, as living matter, typically behaves in an ever changing, constantly evolving fashion: not just because its very nature in air is made of continuous variations of molecules’ density, oscillating between compression and rarefaction (thus generating the “sound waves” most commonly associated to acoustic stimuli), but because any audible construct has a fundamental relationship with […]

Outline’s new sightline:
brand identity (pt. II)

There’s more than the mere visible component, what’s commonly referred to as “[visual] logo”, within Outline’s new brand identity: a whole world’s situated on the other side of the looking glass, governed by the auditory sense – enter the aural realm, the audible signature of Outline’s brand identity. It realises a two-fold unity that includes both […]

Outline’s new sightline:
brand identity (pt. I)

In our quest to celebrating our 51st anniversary with a massively game-changing restructuring, Outline’s new sightline activities have triggered a comprehensive redesign of our brand identity. It all started with the visual logo, which – although lightly retouched at different occasions and non-regular intervals – had kept faithful to its original gestalt and shape for […]

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